Multi Offer Online Display
Sky Betting & Gaming
- Dynamic Creative
- Flashtalking Admin
Our multi-offer banner system is very powerful, versatile and efficient to work with. Served through the Flashtalking platform, the system uses an all-purpose dynamic content form. Through this the text, image and video content can be set / updated. The examples in the video above show some highlights of our non-video, HTML5 animated creatives.
Additional effects and layout changes are also dynamically controlled, including campaign specific elements (highly important for those concepts that need to stand out from the general, BAU banners). In 2020 I reworked our digital creatives to include a plugin system, which allows us to be more adventerous with animations and special effects. It also provides a non-desctructive environment to work in, since any work on a single campaign plugin will not affect any other creatives.
Through the Flashtalking platform, we also have access to live-feeds of sporting / bet data. The multi-offer banners make use of this system in a variety of ways, ranging from live horse racing bet listings to dynamically built ad messages.